Founders Sahil and Sitanshi Parikh moved back from the U.S. to India in early 2005 with a dream to set up a software product company. Well-versed with design and development, having worked with a wide range of companies in the US, they (as Synage Software) initially took up web design and development projects. With a great desire for transparency and accountability in their organization, they realized a need for a tool to assign tasks to their team and track the number of hours they would take. It was important for them to make delegation easy and to have an organized view of client work. At that time, Sahil was also reading Michael Gerber's E-Myth where the latter spoke about having systems in place so that things can be automated.
The first version of DeskAway was developed in late 2005 (it wasn't called DeskAway then) just for internal use mainly to see what people in the team were working on. Even while traveling (which the founders love doing!) it became easy and efficient to stay in control of what was going on at work. The goal was to simplify the whole process of completing a project from start to finish with the least amount of friction.
With a very positive response to their own system, from other companies that heard about it and clients that had access to it, they realized that there was a demand for a product just like what they had. They began checking out other products, but couldn't find anything that was simple, feature-rich and yet affordable. Virtual teams were becoming popular, software as a service (SaaS) was on the rise and this is when they saw an opportunity for their product to fulfill the need for a simple, powerful yet affordable collaborative online service backed by personalized customer service.