How We Use Twitter For Customer Service And Engagement
Lately, on analyzing our traffic stats we have been amazed by how much relevant traffic is pushed through Twitter! So, we decided to analyze our Twitter usage for prospect and customer engagement.
More Customer Service (and sometimes in real-time!):
Twitter provides one more channel for queries and concerns. If we are online, its much faster than email. Sometimes, others might help you out before we have a chance to reply!
Gain Customer Insight:
Often, users send us their feedback and features they would like to be added to DeskAway. Not all request go through - only stuff that’s relevant and useful to “simplify teamwork” and make life easier for virtual teams. Currently, DeskAway’s new features are 100% through prospect/customer feedback.
Greater Business opportunity:
Twitter can be a great way to network with other small businesses, learn what they are doing, increase our visibility, brain-storm on common problems etc.
Outreach Audience:
Twitter gives us access to an interested audience who can really use and appreciate our product. We search for people talking about/ looking for project collaboration tools, and contact them about DeskAway. Many of them reply back with a thank you.
Praise:
Often we get users sending kind words, compliments our way. We love that, it makes our day! 
Additionally, we give you the inside scoop, tips and tricks and share interesting articles on Twitter. If we have something new to say or announce, you bet its going to be on Twitter as well. Follow us on twitter.com/deskaway
Do you’ll use Twitter in interesting ways to grow your business?
March 13th, 2009 at 9:32 pm
Excellent case study, showing the power of social media
March 16th, 2009 at 1:44 am
How we use twitter: http://tinyurl.com/ddkw6m
March 17th, 2009 at 2:15 am
@abhishekrungta i just did a blog post on twitter and deskaway - http://snurl.com/dz9fb
March 26th, 2009 at 1:39 pm
@Gartner_inc here are some other ways startups also use twitter http://tinyurl.com/ddkw6m
April 26th, 2009 at 5:30 pm
How to use Twitter for customer service and engagement http://tinyurl.com/ddkw6m
May 3rd, 2009 at 10:28 pm
Will there come a time when twitter will be integrated in to Deskaway so we can add tasks via tweet
May 4th, 2009 at 9:00 am
Yes, most probably. We haven’t gone into the development details yet. Thanks.
September 3rd, 2009 at 8:36 pm
Excellent site, keep up the good work