Don’t get surprised, if you see a different kind of a logo for DeskAway on August 1st. Over the last few months, we have been contemplating an upgrade to our current logo (see above) which was initially designed in 2007 over a cup of coffee, on a MacBook. It was good enough to help us launch DeskAway. Though, recently, we have felt that it does not adequately convey the brand. Hence, we are upgrading our logo on August 1, 2010.
We wanted to design a simple logo with a very simple idea - to convey a feeling of freedom, happiness and a zen-like state, when you are in control of your work from anywhere i.e. away from your desk. After working with a designer for over a month, we are proud to have zeroed in on what is to become the new identity for DeskAway.
Stay tuned for the announcement and designer’s notes here on August 1st.