Evolution… The New DeskAway Identity
Over the last few months, we have been contemplating an upgrade to our current logo (see above) which was initially designed in 2007 over a cup of coffee, on a MacBook. It was good enough to help us launch DeskAway. Though, recently, we have felt that it does not adequately convey the brand.
We wanted to design a simple logo with a very simple idea - to convey a feeling of freedom, happiness and a zen-like state, when you are in control of your work from anywhere i.e. away from your desk. After working with a designer for over a month, we are proud to have zeroed in on what is to become the new identity for DeskAway.
We have carried out a switch of the old logo throughout the website, application, mobile sites and the affiliate banners. If you see any irregularities please let us know…Have a great weekend!


August 2nd, 2010 at 11:42 am
I like
August 5th, 2010 at 9:44 am
i like it
August 9th, 2010 at 4:09 pm
I Like the colors, and the theme too. Nice logo.
August 9th, 2010 at 7:37 pm
A company’s evolution is a wonderful thing. Sharing the story is another great thing. I’m a big fan of DeskAway, and I like what you did to your logo. Congratulations Sahil!
August 10th, 2010 at 11:49 pm
Thanks Lamees!