Evolution… The New DeskAway Identity

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Evolution

Over the last few months, we have been contemplating an upgrade to our current logo (see above) which was initially designed in 2007 over a cup of coffee, on a MacBook. It was good enough to help us launch DeskAway. Though, recently, we have felt that it does not adequately convey the brand.

We wanted to design a simple logo with a very simple idea - to convey a feeling of freedom, happiness and a zen-like state, when you are in control of your work from anywhere i.e. away from your desk. After working with a designer for over a month, we are proud to have zeroed in on what is to become the new identity for DeskAway.

We have carried out a switch of the old logo throughout the website, application, mobile sites and the affiliate banners. If you see any irregularities please let us know…Have a great weekend!

5 Responses to “Evolution… The New DeskAway Identity”

  1. Ankita Says:

    I like :)

  2. awake Says:

    i like it :-)

  3. Tettix Says:

    I Like the colors, and the theme too. Nice logo.

  4. Lamees Says:

    A company’s evolution is a wonderful thing. Sharing the story is another great thing. I’m a big fan of DeskAway, and I like what you did to your logo. Congratulations Sahil!

  5. sahil Says:

    Thanks Lamees!

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