The NASSCOM Product Conclave is the biggest congregation of best minds from the Indian Product, Emerging and Startup technology companies during two action-packed days with a focus on ‘ideas to products to business’.
Putting together a great event requires collaboration between many key stake holders to manage the communication, workflow and task dependencies. Hence, a hunt for a collaboration tool begun. Since the conference is all about ‘Made In India’ and ‘Product Startups’, we zero’ed in on DeskAway as our ultimate choice.
DeskAway effectively helped our 15+ member team to capture and manage the marketing and logistics related tasks for the entire event. This group comprised of people mostly from the Marketing as well as the Communications team.
What really helped the team collaborate effectively is that at any point we could measure and track our progress related to the planning of the event. Basic question like ‘what is done?’, ‘what is pending?’, ‘what needs to be done yet?’, ‘who is doing that stuff?’ were easily answered as every critical piece of information was stored centrally on DeskAway. This helped reduce the internal communication overhead (which normally happens via email) and helped us to focus on execution of the event.
The event was a huge success with over 1200 delegates, 600 companies and more than 80 speakers.
We look forward to using DeskAway again for 2011.
Thanks Vijay and Avinash and all the best for 2011.