Are you so busy that you don’t have time to do anything else or attract new opportunities that might help you grow your business? This is what we felt a few months back when we caught ourselves getting extremely busy and deep into the day to day nitty-gritty. We were almost turning mechanical - working on new features, releasing them, answering support queries, helping customers etc. We knew that we needed to free up time to think about where we are headed, what are “really” the features that customers want and how are we going to deliver it to them by still being highly competitive. We had to make room for our team to think about new opportunities and ideas. Isn’t this what business is about? More than fire-fighting and details, isn’t it about dreaming, thinking and envisioning where you want to be say a year or five years from now?

You need to be a sponge that absorbs new things, a glass that is not filled right to the top and you need to create that little bit of spare time in the day where you probably are not caught up in the details. This is where we think creativity is born. New ideas takes place. Innovation happens. Ultimately, you make yourself more relevant!