Did you know that if you used the customization options on DeskAway, it can help build a strong brand identity for your business among your internal customers (employees) and external customers (partners)?

The “Settings” Tab on your DeskAway account allows you to customize the look and feel of your account pages and much more. Here is how:

Through the “General Settings” section you can upload a logo of your business that will be displayed on all pages of your account - a start to claiming ownership of the DeskAway account as your own.

The “Themes” tab allows you to personalize your DeskAway account theme, syncing it with your company colors. Creating an environment that reflects your brand and your business.

You can also customize and categorize various interaction points of all your users to create a seamless experience of using your DeskAway account.  You can create default categories of Projects, Departments and Blogs - making it easy for teams to just click and select from these pre-set categories. You can also set permissions and modify alters from the “General Settings” tab, making it intuitive for the team members to access and get reminders for their tasks and milestones, as required. Thus, building a positive association about your business in the user’s minds.

The internal user is as important as the external user for any business. These small changes in your DeskAway account will create an online environment which reflects the attitude and the philosophy of the company, thus making it a pleasant experience for your employees and teammates using DeskAway. Perhaps, this could also drive more usage of your DeskAway account.

My blackberry went off again non-stop with people signing up at 6:30am IST. I thought maybe Techcrunch wrote about us! Nope, thats never happened and I don’t know why (maybe they are too US-centric). My RSS feed picked it up and amazingly, Web Worker Daily, a really well-written blog of web apps, productivity news and stuff for the “web worker” reviewed DeskAway once again - DeskAway Embraces the Social Turn, Adds More Personalization Options. The stuff that we churned out last week was now there for everyone to see and try out. Very cool. The first time they reviewed us in May 2008 was here.

Thank you Darell Etherington & Web Worker Daily! Hope your readers find the new DeskAway social features useful. There is lots more to come in the next few months.