I occasionally contribute to BusinessInsider.com and here is an excerpt from my new book ‘The SaaS Edge’ on how online tools can help you save money in times of a recession. Hope you like it! Do join us on the Facebook page for the book - www.facebook.com/thesaasedge
It explains software-as-a-service, commonly known as SaaS, and how companies can gain competitive advantage using online tools for marketing, building a brand and running their day-to-day business. Shaw runs a hypothetical company that is ready to take the SaaS plunge. At this point Shaw and his team are slowly falling in love with SaaS and are learning how online software can help their business even during a recession…
“What do you think of when the recession looms over you? Automatically, we start thinking of lowering costs first. With SaaS, you get access to powerful features, can get started immediately, pay a small monthly subscription fee, and you don’t need to invest in expensive hardware. Seems like Utopia!
So, then when you are looking to slash costs, why would you buy software, servers, and spend money setting them up?