What do you mean when you say an app is ’simple’?

a. Easy to use
b. less features

If you said (b) then read on…

Everyone wants simplicity. The same desires are there whether the device be a new cellphone or a shop tool, the dashboard of an automobile or the choices while shopping in a store. “Why can’t my technology be as easy to use as my garage door opener?” asks one paper on the topic: “one button and it opens or shuts the door. Simple, elegant.”

The cry has been picked up by everyday people, newspaper reviewers and professionals alike. But if it is so obvious, if the need is so great, why don’t the products match the cry?

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