I occasionally contribute to BusinessInsider.com and here is an excerpt from my new book ‘The SaaS Edge’ on how online tools can help you save money in times of a recession. Hope you like it! Do join us on the Facebook page for the book - www.facebook.com/thesaasedge

It explains software-as-a-service, commonly known as SaaS, and how companies can gain competitive advantage using online tools for marketing, building a brand and running their day-to-day business. Shaw runs a hypothetical company that is ready to take the SaaS plunge. At this point Shaw and his team are slowly falling in love with SaaS and are learning how online software can help their business even during a recession…

Recession Friendly

“What do you think of when the recession looms over you? Automatically, we start thinking of lowering costs first. With SaaS, you get access to powerful features, can get started immediately, pay a small monthly subscription fee, and you don’t need to invest in expensive hardware. Seems like Utopia!

So, then when you are looking to slash costs, why would you buy software, servers, and spend money setting them up?

Read more

We wanted to formally blog about the release of Sahil Parikh’s book - The SaaS Edge (published by Tata Mcgraw-Hill, India). The main theme of the book revolves around how businesses can harness the power of Software As A Service, Web 2.0 and on-demand computing to lower cost, increase efficiency and productivity. Everything is moving to the Web and so should your business!

We believe that the book is in line with what we have been working on in the last 3 years - bringing a simple yet powerful tool (DeskAway) to businesses to help them work smarter.

If you are still not convinced about moving to online tools then here is an excerpt from Sahil’s book that you must read - SaaS Myths.

We have created a dedicated Facebook Fan page to talk about the book, post announcements and reviews. Do join us at www.facebook.com/thesaasedge

You can get in touch with Sahil Parikh via Twitter @sahilparikh or by visiting his blog sahilparikh.com.

Have a great weekend!